With the digitalization of media, art has become cheap and undervalued. Where a photograph was once a physical and tangible object to be owned and passed down – a heritage or piece of legacy – it has now primarily become an unsubstantial possession, that when physically reproduced (if at all), it fails to come close to the original artistic vision.
Will’s desire is that the client would receive not just a new series of images to be updated and forgotten every few years, but an original work of art to be cherished. This is why the artist has chosen to work side by side with printmaker Francis Sullivan, a veteran in his field with over 20 years of experience in bringing to life the work of many celebrated artists. With his assistance, each work of art can be enjoyed as the artist intended.
Each print commission comes at 13×20 inches with custom gallery-quality framing and premium UV protectant glass. The larger sized print provides a more immersive viewing experience, allowing the viewer to appreciate every fine detail, while the framing and glass are chosen at the highest standards to achieve optimum archival quality so that each work of art will last for generations to come.
PIEZOGRAPHY - SPECIALTY BLACK & WHITE PRINTING
Unlike other systems that use 3 shades of black ink plus a hint of other colours to emulate monochrome images, Piezography uses 7 shades of carbon-based black pigment inks that produces a superior depth and total gradation. These are available in five tonal shades; the tone set here is the Selenium and is printed on Epson Exhibition Fibre soft-gloss paper.
The prints are a 2-step process that involves first printing the image with the Selenium ink set and drying the print. This is then run back through the printer and a gloss optimizer coating is applied that reveals the rich shadow detail and smooth highlight tones hidden in the print. This also eliminates the gloss differential between the printed image and the paper surface, giving a continuous look from edge to edge.
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